PROJECT
The access team documents a need for the hearing
The IT Team made available the necessary technological resources and the level of expertise achieved in its administration
Why does MAXIFY accelerate innovation?
Because MAXIFY provides Content created based on the nature of specific functions, in this case, those of Access. Additionally, the option of content segmentation according to the type of HBP customer, accelerates innovation because it promotes the Customer strategy through technology, captures new HBP professionals and trains the MSD Access Team to provide value proposals directed and managed from customer knowledge.
Because MAXIFY Simplifies the complexity of the digital access strategy towards the HBP. The collaboration between the HBP agents and the Access team, accelerates innovation by promoting scientific-technological knowledge with a focus on solving common problems.
Why does MAXIFY accelerate productivity?
To ensure reducing the search time for scientific, economic and health system impact information by the HBP. This time efficiency translates into Productivity for the HBP.
To ensure reducing the time managing information requests and delivery of these by the Access Team to the HBPs during face-to-face and telephone interactions. This time reduction accelerates productivity in the Internal Customer by simplifying the process and managing instantly towards the External Customer.
To ensure that the management of the Budget derived from digital Initiatives is administered accurately and in real time by the leaders of the digital area, who must ensure measurable results amid the creation of content and its impact on the Audience. Therefore, MAXIFY accelerates the productivity of this area in access, as it will provide measurable resources of efforts and resources autonomously and easily.
To ensure that Access Teams manage to link most possible HBP clients, especially those who influence health decision-making in the country. Therefore, MAXIFY accelerates productivity in the internal client by expanding the base of identified clients to manage accessibility functions to MSD products.
Why does MAXIFY accelerate culture change?
The advancement of technology derived from MAXIFY represents an opportunity for culture. Culture must be observed to understand that the development of technology must go hand in hand with scientific knowledge, the client, and the development of critical thinking.
MAXIFY accelerates the culture change in two ways: a) the strengthening of the access team in its ability to direct its functions from the understanding of the surrounding client) the introduction of the HBP client in the health value chain, is relevant, as it amplifies the agents to whom we must attend and reach in our value proposals.
How does
MAXIFY Work?
MAXIFY is an easily accessible and simple web portal. Providing the following conecta.msd.com.co/maxify-prime, inviting the user to create an access password will be enough. The mandatory fields to fill out are basic and take about 3 minutes to complete. Once the login process is successful, the user will be one click away from MAXIFY.
There they can access information segmented into Vaccines, Oncology and Pharma. This is how animated and static formats will be arranged according to the announced topic.
What is
MAXIFY?
MAXIFY as a WordPress Archetype (Not a System) can be defined as ‘a dynamic network of HBPs interacting in specific MSD Value proposition items under MSD infrastructure and involved in the generation, diffusion, and utilization of technology.
Keywords: Technology, HBP, Access, Content.